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Strategy

RAź has experienced a healthy growth of about 10% per year over the last 20 years. We were able to manage operations during the turmoil of the financial crisis without layoffs or any kind of financial aid from any side. This is a result of our sustainable growth and the long term orientation of our activities.
RAź founder and CEO Armin Rupalla believes in mutual benefits for all parties involved in any kind of business deal. This ideal has created strong relationships based on trust with our major customers and has given RAź the reputation of being a reliable partner.
The RAź shareholders take their responsibility for their employees very important and therefore consider the health and well being of the company as more important than the potential benefits of highly risky ventures. Our customers profit from this way to conduct a business as well as it is their security that RAź will not vanish from the market but will keep providing support and maintenance for the products they decided to use.
Due to the rapidly increasing number of users outside of Europe, we have started to extend our business overseas. We consider Asia and especially China as big markets for growth as there is an increasing need for diagnostic tools and knowledge from local subsidiaries of international OEMs and increasingly from Chinese OEMs as well. As a result of our solid way of doing business we are able to offer competitive prices. Our administration and sales departments are structured very efficiently which helps us save costs and offer better prices to our customers. This makes our products competitive in these highly cost sensitive markets as they are real alternatives to other existing software tools.
At RAź we believe in value for money as well as long lasting business relationships which has been our strategy in the past and will continue to be in the future.





